Things you NEED to be successful on the netBy
Risa Saltman (risa@risa.net) Class Notes
1. Internet Access 2. Site on the net – at least one 3. Laptop computer 4. Digital camera 5. Photo editing software 6. Color printer (card reader is great) 7. Personal portal – also known as a doorway page 8. Web site page - charge for ads (sponsor stuff) ex mtg co - always work towards having your web site paid for or be a profit center 9. Make sure your sites load quickly 10. *************** BACK UP ***************** 11. email data base 12. Email newsletter 13. Reboot daily IF you are using win95 or win98 or ME 14. Server space at fast location - with at least 50 meg of space 15. Make sure they come back to your site 16. Even if they are NOT interested in real estate they will come back to your site. (sticky) 17. Put email on all signs *********ex:go to sold.@risa.net or go to - risa.net Any word with the dot before your email will work!!!!!!!!!!!! 18. Web address on EVERYTHING 19. Protect your network -could mean use passwords 20. Join newsgroups (ex:Realtalk @internetcrusade.com - get on it for great ideas and contribute-Wanda’s site http://www.sanemarketing.com) 21. Legal aspects of internet marketing - READ the “white” papers 22. Web marketing package - have one - include your web marketing efforts in your listing presentation 23. Down load your web site to use it off line 24. Auto responders 25. Use your direct mail marketing to get them to your website -create a quarterly direct mail/web site marketing campaign 26. Site management – you do it or hire someone to 27. Become a frequent visitor to your own site 28. Offer service not ads – respect the IEC 29. http://www.arello.com regulating body for real estate on the internet 30. altigen.com voicemail to email computerized phone system 31. Flyer program that works with email and on your site 32. Follow up on all inquiries/emails Examples
of ideas Learn “something” button on site Coupons – national and local – moving , carpet, painting, dinner Domain names can now be 63 letters buy it at your-site.com for $20 per year Get permission from clients to put their property on the internet, make it part of your listing agreement. Co name - broker must be on all License status - make it a button on your site = active agent and license # Use watermark on all photos and all stuff so no one can steal it without using your info headache.com (example of watermarking) Email address on everything Firewall and sonic wall for protection on your computer and on your site Great tips and ideas at http://www.risa.net/freestuff.html Sign up for my for agents only ezine webwire@risa.net Thetrip.com is superb for maps and it's a travel site Amazon will give you 10% to link to their site for click thru Best for domain names and hosting is your-site.com $60 hosting annual fee Jumpstart.com includes auto-responders for $20 per month Find out about site management from site = that will tell you where surfers are coming from and going to Certificates on line work BECOME an E-PRO! Eproinfo.com Sites to visit onlinelist - they suggest you join lists realtalk is excellent join real estate newsletter opt-in lists You can frame newsletter or just post them to your site Have a monthly contest on your site with a REAL winner ssweepstake.gif and you can use this sweepstakes gif Ideas for pages on your siteHouses Testimonials (sound is GREAT here) Travel Attractions/entertainment Night life Food Sports Golf Water/ocean or lakes CRS, ABR, e-PRO or any designations Kids stuff Reports specific to your market Financing Amazon Learn windows Internet classes Ecommerce Discount coupons Community page Photos, photos and more pictures! Risa Saltman © 2000 |
